Include serial or model numbers, and the name and location of the seller. You'll need to practice too, but you've got a quarter of your working life to spend doing that. Later in the article, we demonstrate how to write S. A business plan helps you to: You’ll need a business plan if you want to secure investment or a loan from a bank. For any journalist or writer, being asked to write an editorial is a matter of great privilege and honor. I recommend a simple plan, broken down into five sections, that's easy to write and follow. Section 3: Goals In one page or less, list your company's marketing goals for the coming year. These 7 steps guide you through the process of writing a video script, from initial brief to the final glorious result (which is a detailed blueprint to take you step-by-step through video production). There are two good reasons to write a mission statement – 1) the process of writing a mission statement helps you get clear about your mission and 2) it helps communicate your mission to other (both internally and externally). Writing Effective Self Assessments Participant’s Guide 3 What is a Self Assessment? • A self assessment is your description of accomplishments related to the critical elements and performance standards identified in your performance plan. find 10 sources by September 20, finish preliminary research by October 15), and keep to it. Teaching About Story Structure Using Fairy Tales. How to Write a Work Plan. Part of the trick to good crisis communications is simply good management. Write down what you want to say about your first main point as if you were talking directly to Joe. Before writing the body of the paragraph, it is helpful to make a numbered list of all the steps that need to be followed. Writing SMART Objectives No. How do I write a good personal reflection? First it is useful to clarify, ‘what is a personal reflection?’ As is the case with most reflective writing, a Personal Reflection is a response to a particular stimulus. Use these ten steps to create your next action plan. Don't know how to write or where to start when writing a research proposal? Here is a simple guide to get you thinking in the right direction: I heartily recommend that you cut/paste the sections into your document and use this post a reference in crafting each section. • a question that requires the student to make a decision. We love our kids’ first drawings. Writing a business plan can help you determine if your idea is feasible and provide direction. Describe your company and business model. The purpose is to provide answers to ‘what?’, ‘why?’ and ‘who?’. As they move down the page, they scan less and less to the right. There are some really important things to establish to make sure you're dealing with reality. ” Write them on chart paper or the board. Organizations with larger teams should make sure to take the time to define a detailed activity plan that includes key activities, target dates and responsible parties. When writing this letter, avoid the temptation to apologize for your request. 10 October 2010. 1 Start with the most important information. Develop a communication and marketing plan that actively conveys the goals, successes, and necessity of your program to a variety of audiences (e. Now that you've done the legwork, write it up in a finalized project scope. Here we look at the key elements of a communications strategy as well as how press/PR plans, web strategies and marketing plans fit into your organisation’s overall communications strategy. Ask students to generate a few “conversation topics. It allows non-verbal children to communicate their needs. This is one of the only essays where you can get personal and tell a story. here we describe how to write an informal report step by step like: define problem, work plan, collect data, analyze data and finalization. Knowing approximately how much time an activity will take is important, but after the. Market strength will be a bulwark against potential economic slowdown. The who, what and why of writing a policy brief 2. Site offers free cover letter, thank you letter, and resume writing tips. It helps ensure systematic information sharing and two-way. Student voice needs to be nurtured and appreciated in the classroom, regardless the outlet they use to communicate it. Here are tips for writing professional email messages, including what to write, how to format the message, and examples of how to send a message. You may be seeking a grant. How to Prepare Your Presentation. Use phrases like “Created innovative solutions to reduce the drop-off rate”. And you’ll certainly read many marketing plans throughout your business career. At some point in your career, you will likely be involved in writing—or at least contributing to –a marketing plan. Video Communication; Tech Tasks for the class. In an age where virtually everybody is on either Facebook, Twitter, YouTube, Instagram, Pinterest, LinkedIn, forums, or blogs, it is important for companies to have a robust and well-considered. How to Write a Protocol. Crisis Communication Quick Reference. If you need to devise an executive proposal, you must also add sections like a financial plan evaluation or organizational elements. Here are other pointers to keep in mind: Type your letter. friendly guidance for writing ToRs by covering the following areas: 1. Request more information to find out how we can support your event marketing plan. Offer a service guarantee, 2. • The self assessment should provide the supervisor with a clear picture of your. During your writing time, set aside time to write a little bit each day (500 words is incredibly doable, usually in less than an hour — a short blog post is that long!) and “park downhill” when you’re done — that is, end your writing session at a place where you’ll be able to easily pick up the thread the next day. How do I write a good personal reflection? First it is useful to clarify, ‘what is a personal reflection?’ As is the case with most reflective writing, a Personal Reflection is a response to a particular stimulus. Skills that make you stand out from all the other applicants. When people scan web pages, they tend to start in the top left hand corner and scan to the right and down. Once the scope, schedule and cost baselines have been established, create the steps the team will take to manage variances to these plans. Organizational Patterns for Progress Reports. Just how do we start to write an internal communications plan and communications strategy? Increasingly Human Resources (HR) or Organizational Development (OD) teams are being asked to drive and deliver internal communications, but what is an internal communications plan and how do you go about writing and applying one?. Product and process writing: A comparison. Often, it is written by an individual to explore personal experiences, feelings and events. " or "Today I'm going to talk to you about. The first thing you need to do is plan your letter. Somebody has to research the material, find best practices, and write out the actual policies, procedures, and forms. The invitation to write a proposal is a milestone in the sales cycle an opportunity to get one step closer to a client and a new project. Guidelines for identifying the scope of the crisis, an internal communication plan, and an approval process for response will also help you handle it. Very few people have the ability to write effortlessly and perfectly; most of us must sweat over the process of revision, drafting, and redrafting until we get it right. Business plans should avoid fluff, be realistic, and include visuals. 10 Tips on How to Write a Statement of Purpose for Graduate School. If you get it right your supplier will deliver first time – no surprises. Today, when anyone can be their own publisher, we see more and more examples of poor. Communications include all written, spoken, and electronic interactions with your audiences. Understanding the type of speech one is required to give is the first step to finding a thesis for a speech. Step 1: Identify your objectives. The sample plan includes both Action Steps and specific measurable Objectives to be used for evaluation. Jot down the goal of the client, the budget, the timeline, the obstacles, and everything else that you have collected. You can write an incredible plan to sell a million widgets if your client has millions of. Once the scope, schedule and cost baselines have been established, create the steps the team will take to manage variances to these plans. I think www. Have a small number of people write the first draft of the plan. We'll also show you how to properly write a formal email, format a formal email, and send a formal email. If you still can’t get the words out, try and write down what you want to say as simply as possible. You've settled on a plan that you think will work. Your marketing plan should start with an executive summary. How to Read an Assignment Moving from. Writing Employee Performance Reviews Doesn’t Need to Be a Drag. Don't be manipulative. She specializes in helping people write essays faster and easier. The written job plan will guide an employee's use of his or her work time and inform the employee of the priorities and needed outcomes. It uses the concept of reflection to enable one keep track of the steps he has made towards acquiring skills and knowledge. "Dear Jim, You have been specially selected. This can be done as part of the communication plan, or better yet, in a dedicated project management tool like Trello, Zoho or Basecamp. Creativity – When people go above and beyond to uncover new and creative solutions, they appreciate recognition. way to write management's goals and objectives [1] [4]. Play the games in Las Vegas. How to write a personal statement for Masters courses. If you ever could require higher-value educational composing for competitive prices, royal Essays may be the most suitable strategy for your needs. This type of critical writing sets precise criteria for evaluation, providing fair and solid supporting evidence so that readers can form their opinions about a subject. Each paragraph should support the thesis statement by including a claim or an argument and following it up with supporting evidence or sentences. Plan a romantic date. • Learning proposal-writing techniques, as well as developing skills in designing and writing successful project proposals, is the objective of most participants • Establishing systems and standards related to developing projects within the NGOs is also a key objective. It is a written plan that details how an SBCC program will reach its vision, given the current situation. Writing a Dynamic Personal Profile The purpose of a dynamic Personal Profile (or Career Summary) is to grab the reader's attention as soon as they start reading your resume. If you want more help with how to write formal or informal letters please feel free to ask us in our Editing & Writing Topics forum. Jot down a list of the points you wish to cover in the letter. ) To develop or continue their understanding of Business Writing, Report Writing and Business Reporting Language (BRL) at CSU; 2. Drafting is the stage of the writing process in which you develop a complete first version of a piece of writing. When beginning to write, it is helpful to determine the patterns of development that are most effective for your purpose and audience. How to write a speech: step 2 - writing as you speak Writing oral language. Have you ever been asked to write a communications plan? Today's newsletter gives you a clear five-step plan for producing one. When you’ve got all the info you need and you’ve spoken to all parties, you should feel more than comfortable enough to put together a rock solid project plan using whatever tool works for you. free sample of essay Discuss your paper’s details via our messaging system. Writing a PhD research proposal: A 6‐step general guide for prospective PhD researchers Introduction This short guide is aimed at helping you to write a good research proposal. A good thesis will not be found wanting in any of these three1. Before writing the body of the paragraph, it is helpful to make a numbered list of all the steps that need to be followed. Believe it or not, most cases turn on the facts. Without a plan furnished in advance, many investor groups won't even grant an interview. † In both, addressing counter-arguments tends to strengthen your case. com General How to Teach Creative Writing Activities Ways to Teach Writing Creatively How to Teach Creative Writing to Children Creative Writing Teaching Ideas Ideas for a Creative Writing Course Plan Creative Writing Lesson Plans and Activities Primary/Elementary School. If you get it right your supplier will deliver first time - no surprises. How to Write a Reflective Essay with Ease This article is about how to properly prepare and write a reflective essay using all tactical and literary writing techniques. The average employee spends nearly a fourth of their workday in an email inbox, making it a vital part of communication, especially in sales. If you’re writing on a laptop or using a template, make sure you’ve filled in the spaces accurately and thoroughly. It will help you ensure that your piece of work clearly and effectively communicates its content. Writing an Evaluation Plan An evaluation plan is an integral part of a grant proposal that provides information to improve a project during development and implementation. I have a decade's worth of experience in accounting, working primarily with small and midsize firms. So take a stab at writing a research plan, even if you don't expect to be on the job market for a while. Check out 3 Easy Steps To Write A Purpose Statement For Your Next Job. Even professional writers admit that an empty page scares them because they feel they need to come up with something fresh and original every time they open a blank document on their computers. School systems often do. Detail a financial plan with business costs, funding, and revenue projections. Speak your mind and share your own ideas or concerns on this topic. Introduce and explain the different types of expository writing to your students with our lesson plan. It can be helpful to look at public relations outreach that your competitors have done, which will give you an idea of which media outlets to target, as well as what messages you should and. Even if only one in two cover letters gets read, that’s still a 50% chance that including one could help you. FLSA status (exempt versus non-exempt). If writing a speech is difficult, coming up with an effective speech introduction is even more difficult. The goal of a technical approach is to dem. Elements to Consider Before Writing A Business Document. Plan, then write. The essential question directs the course of student research. When you've got all the info you need and you've spoken to all parties, you should feel more than comfortable enough to put together a rock solid project plan using whatever tool works for you. Now that you’ve documented your goals and objectives, start putting your ideas into action. We'll also show you how to properly write a formal email, format a formal email, and send a formal email. Because of the centrality of writing to most forms of inquiry, research standards are prominently included in this strand,. Ten principles for good communications planning 1. The recipient of a progress report wants to see what you've accomplished on the project, what you are working on now, what you plan to work on next, and how the project is going in general. Copy important sections from the body of the report and paste them into the executive summary. Your script rests on your ability to write an honest video brief, create a compelling story and communicate it well. Learn how to write an effective executive summary in this article. You start here, today, with certain resources and abilities. This document should be concise and easy-to-read. Plus, you come off sounding like a legal document or spammer. After 10 years of working as an administrative assistant for a mid-size company, she made a decision to become a Registered Nurse. The Active Shooter Emergency Action Plan Guide supplements the Active Shooter Emergency Action Plan Video. Sloppy writing will project the image that we do not care. A great book I just read addresses this. You may be asking a committee that's developing a. How to Write a Rationale Adapted from SLATE Starter Sheet, NCTE, April 1994 Jean E. The complete guide to writing corporate memos. The good news is, a company like Noble Essay reaches the willing to provide you with cost-effective, professional writing articles ideas. When writing a business plan, it's easy to get lost in the details. If you write in a way that is accessible to non-specialists, you are not only opening yourself up to citations by experts in other fields, but you are also making your writing available to. Although the executive summary appears at the beginning of the plan, you should write it last. Sidewalk chalk on the driveway, finger painting, or a salt writing tray are all fun writing activities that will also help build kids’ writing skills. Be prepared to write in the most recent writing mechanics. ” Write them on chart paper or the board. Project management guide on Checkykey. DON’T Write. ” - Brigid Ballard & John Clanchy authors of the international best-seller Essay writing for students: a practical guide Dr Valli Rao, Associate Professor Kate Chanock, and Dr Lakshmi Krishnan use a visual approach to walk students through the most. This template will help you to create a strategic communications plan. After the initial evaluation, therapists clarify what they expect is needed to treat the resident. goals template in Word, along with a template to help you plan and manage your goals in Smartsheet. How to Write a Marketing Plan: A Comprehensive Guide with Templates from Vital Design Maybe you work for a large corporation and have been tasked with developing next year’s marketing plan, or perhaps you are launching a new start-up and need to craft a plan from scratch. There are many components in this story, like how the kids got into the woods, what they were doing while they were there, and how exactly they managed to unearth the body. Write this part last, and make sure it is a summary, not an introduction. But writing doesn't have to be agonizing; and with a little discipline, almost anybody can improve. This session shows you how to create an individualized business plan, and provides the tools to make it easy. For example, imagine you are writing a manual on how to use a new smart phone—what are your readers going to expect to find in it?. Identify the different groups who will need communication and the different messages/information they will need Determine series of review and update meetings with leadership Determine schedule of informational meetings with staff Plan communications outside department to announce reorganization. In this lesson, you'll learn more about how to compile a marketing. Encourage your child to write letters to friends or family members. For students with a passion for media, Point Park University offers online programs designed to help them turn their interests into a rewarding career. Some managers and HR pros have trouble finding the right words when it comes to setting employees’ performance goals. Here you can find 10 steps that will help you to answer the questions: How to write a business proposal, What to include, etc. The business report is the medium in which. Teaching About Story Structure Using Fairy Tales. It means providing activities that help develop foundational skills that will help them do that when they are develomentally ready. How to write a reflective essay 2. Note down the full title, author, place of publication, publisher, and date of publication for each source. Healthy People 2010 Health Communication Focus Area Health Literacy Improvement Consumer and Patient e-Health. How to write a cover letter. It outlines for you the exact strategies and techniques I’ve used to help me write these kinds of life-changing memos. Twenty Titles for the Writer. You may be recommending someone you know for employment. This course is unique because each module will provide tips on writing more professional. First, write a basic version of your. Design a sprinkler system. The purpose of a good. Not every post needs to reinvent the copywriting wheel, after all. How to write a report. They also develop, gather, and disseminate technical information through an organization’s communications channels. Communications Plan. Competitive Positioning Key Concepts & Steps Before you begin. If it helps, say it all out loud before you write it down and/or record it. Profile your market. Ask us a Question. The links below provide concise advice on some fundamental elements of academic writing. Use the step-by-step instructions below as a general guideline for customizing the short bio templates above, or write one from scratch. Each one of us has experiences stuck fast into our memories, which are creditable of sharing with the audience and in case of narrative writing a writer gets an opportunity to assume and write about themselves. From "once upon a time" to "happily ever after," students learn to recognize story structure in fairy tales and create a logical sequence of events when writing original stories. Preferably the test plan level will be the same as the related software level. How to Write User-Friendly Content. Lesson plans, unit plans, and classroom resources for your teaching needs. To build a positive and favourable public image of the company in Australian community. Care plans serve as a guide for reimbursement. In many professional roles, you may have to write instructions. The purpose of a good. You can ask teams to compose questions about the content and use those questions for their test. FLSA status (exempt versus non-exempt). ) “Twenty Titles for the Writer” is on the back of this sheet. We'll also show you how to properly write a formal email, format a formal email, and send a formal email. Documentation Plan Checklist. Make only reasonable requests. Writing a Positive Behavior Support (PBS) Plan. Discuss challenges you faced that may have impacted your ability to perform well. Throw in one of your questions as a 'surprise test question. • By anyone intending to write a manual as a commercial, non-fiction, self-publishing venture; and • By those involved in team or collaborative writing projects. Informal Writing Assignments: Writing to Learn Whether considering writing in the classroom for a writing course, a First Year Seminar, or a content-area course, it is important to understand how course content can. Even if it is not required, writing a protocol is a good idea because it will help you to organize your thoughts and ensure that. Opinion piece If you have something important to say on your blog on any hot or controversial topic, one of the best ways to gain credible visibility and recognition for your ideas is to develop a strongly focused opinion piece, known in the newspaper trade as an “op-ed”. Process Description: How to Write about a Sequence of Events Jerz > Writing > Technical > This document describes how to write a process description (or process analysis), a variation of the short report designed to help a reader understand how a change takes place over time, through a series of stages. (The topic must be narrowed as much as possible, and the scope of it must be outlined clearly. Include a provision for creating an AAR. Create a time frame. Therefore ease of creation should be a primary consideration when developing your project plan. Think about the 5 W’s: who, what, when, where, why. For students with a passion for media, Point Park University offers online programs designed to help them turn their interests into a rewarding career. 99 - Buy Here!. Your parenting plan or custody agreement outlines how you and the other parent will continue to care and provide for your children after you separate. They are generally given in time order. It is essential that any digital campaigning is fully integrated within your overall campaign and communications strategies, and that it brings your offline and online campaigning together. Step Two- Writing a Policy Brief Pages 8-9 The format, length and content of a policy brief explained, with additional tips on language use and style 4. It all feels a bit wrong…. Even if only one in two cover letters gets read, that’s still a 50% chance that including one could help you. Imagine traveling to a new city. What Is a Procedure? Procedures are the workhorses of a company. Define your goal (s). Teaching About Story Structure Using Fairy Tales. Write up a schedule with a series of milestones to accomplish by a specific date (e. Here’s what I came up with. Therefore serious management should focus on these twins and not just the objective. Once your plan is complete, stop and think about the proportions – how many words in total you need to write and how many words to allocate to each section of your essay. Your plan shows how you will get from here to there. Creativity – When people go above and beyond to uncover new and creative solutions, they appreciate recognition. The Plan is based on the availability of the hot sites or the back-up resources, as described in Part IV. The purpose of the business case is communication. Choose a page template to start with. How to Write a Great Thank-You Note Thank-You Note Etiquette: How to Express Your Appreciation. A communications plan puts in writing your objectives, audiences, timetable, tools, budget and evaluation and covers all communications including written, spoken, and electronic interactions with your audiences. Second-Level Headings. If you ever could require higher-value educational composing for competitive prices, royal Essays may be the most suitable strategy for your needs. According to Mary Johnson in her essay, "Cats Make Good Pets," the feline domestic companion is far superior to the canine one. A strategy should set out:. Some companies send their top marketing people away to a retreat. How to Write a Strategic Communications Plan - Steps Define your message. Each paragraph should support the thesis statement by including a claim or an argument and following it up with supporting evidence or sentences. 2 - Hello Loreany, to get right into it you can shorten your introductory paragraph as it doesn't add substrate to. If you need to devise an executive proposal, you must also add sections like a financial plan evaluation or organizational elements. The document is laid out in a recommended MOU structure with suggested headings for each section. However, before proceeding to an outline you will have to take some pre-writing steps. An Action Plan is a series of steps that helps you achieve your goals in measurable ways. Why Does It Matter If You Write Well On Social Media?. In almost every case, you will need to write your paper in APA format, the official publication style of the American Psychological Association. And while you cannot control the legal system or juries, you can control the facts. Compare this to the real letter written by Benjamin Moore to John Norton, his London merchant, asking for financial support. The product, called copy, is written content that aims to increase brand awareness and ultimately persuade a person or group to take a particular action. There are some really important things to establish to make sure you're dealing with reality. The last part of your business plan is the Action Plan. Choose a topic you would like to write about. It has developed these guidelines to help you write an article that newspapers, websites or others may accept for publication. This is much easier said than done, and finding the focus is often the most difficult piece of the puzzle. When beginning to write, it is helpful to determine the patterns of development that are most effective for your purpose and audience. Keywords: important phone numbers; contact information; emails; meeting spot; drills; exits; prepare Created Date: 7/15/2013 3:12:09 PM. A good example would be ‘skilled in taking client briefs and presenting findings to stakeholders’. Writing is intimidating to a lot of people, particularly those who don't write for a living or on a regular basis. The most common mechanism is a weekly or monthly status report, describing how the project is performing, milestones achieved and the work you've planned for the next period. I have a decade's worth of experience in accounting, working primarily with small and midsize firms. The IDEA tells what the schools must do for students with disabilities. What You Need to Know About Writing a Birth Plan. In the case of a nurses note you are writing to the state. A change management plan helps manage the change process, and also ensures control in budget, schedule, scope, communication, and resources. Writing is another way for ELLs to demonstrate and extend their understanding of content. Activity Plan. How to Write a Speech in 5 Minutes On 06 Sep, 2008 By Benjamin Ellis With 38 Comments Making a really great speech or presentation requires a great deal of preparation and practice. Thus, the background of the study generates the reader's interest in your research question and helps them understand why your study is important. Before you learn how to write a cover letter, you first need to understand what it is! A professional cover letter is a short, single page letter you should include with every application and/or resume you send out. Next, catch the attention of the hiring manager or recruiter with a strong opening line. This article includes descriptions of the objectives of lesson plans, how to write them, examples, and tips. The culprit might. Competitive Positioning Key Concepts & Steps Before you begin. How To Write A Comprehensive Public Relations Plan: Part 1 By Craig Miyamoto, APR, Fellow PRSA The public relations plan is one of the most important documents you will produce in your career. Once you know who makes up your target market, you can begin creating a plan for where and when your PR campaign will appear, as well as what it will say. Writing a great topic sentence is not difficult, and will improve your writing skills tremendously. Beveridge report 5 giants essay constraints business plan. How to Write a Masterpiece of a Resume This award-winning guide to resume writing will teach you to write a resume equal to one done by a top-notch professional writer. Marketing Plan Outline I. There has to be a central concept which entitles your entire work, try to give it meaning. This handout will help you write business letters required in many different situations, from applying for a job to requesting or delivering information. Transactional writing includes a broad range of text types, such as business letters, friendly emails, invitations, speeches, and interviews. Once you’ve developed a communications plan to educate your peer-to-peer fundraisers, you’ll next want to create fundraising letter samples to supplement the experience. Because the BEC Written Communication section of the CPA Exam is not that. The plan describes guiding principles that will be used in QAPI as well as the scope QAPI will have based on the unique characteristics and services of the nursing home. The message intended by the sender is not understood by the receiver in the same terms and sense and thus communication breakdown occurs. Essay Writing Lesson Plan Collection | Scholastic. ) “Twenty Titles for the Writer” is on the back of this sheet. If you don't have a computer, try to get access to one. A statement that doesn’t fit your core values or what you actually do can undermine your marketing efforts and credibility. Twenty Titles for the Writer. Writing Anxiety (UNC-Chapel Hill) Strategies for Academic Writing (SUNY Empire State College) Retrieve information using a variety of methods (draw on a repertoire of skills). It all feels a bit wrong…. If you need to devise an executive proposal, you must also add sections like a financial plan evaluation or organizational elements. xxx Lesson 11 LEARNING SKILLS 109 Overview: This lesson will focus on the writing process and how it relates to communication. APA format is used in a range of disciplines including psychology , education, and other social sciences. Objectives, also known as goals, are the first step in writing a strong lesson plan. Even professional writers admit that an empty page scares them because they feel they need to come up with something fresh and original every time they open a blank document on their computers. To really get results, go further and create a performance improvement plan with the employee. They draw before they write, so their drawings seem somehow miraculous in those early years - their first communication that is permanent and there for all to see. Save a blank copy on your computer as a template. Be prepared to write in the most recent writing mechanics. Write the Introduction, Summary and Conclusion of the plan only after the plan's main parts have been finalized. Bear that in mind throughout your plan. 4) Develop your tactics list. How to Write a Documentation Plan. A reflective essay always has the goal to introduce the reader to some interesting moments from the writer’s life and fix attention on feelings about a certain issue. Students watch as you model how to write an effective brochure and self-evaluation of work. It’s much easier to write realistic dialogue if you are writing for someone whose habits and mannerisms you know well. Why Write an Essay Outline? An essay outline will help you organize your main ideas and determine the order in which you are going to write about them. Check out the Training and Support section of this site for a list of contacts who can help. Have a great lesson plan you'd like to share? Send it to me! I'll try it out and post it here. How to write a communications strategy 1. Of course, this can mean that your introduction is the hardest part of paper to write first. Current System. Preferably the test plan level will be the same as the related software level. Investors will use this document to get an understanding of your communication skills as well as your ability to think critically about your business.